The guys at 37signals are lightening rods to say the least. They are revered by many. Called arrogant by some. And, just plain called jackasses by others. But, one thing you can't argue with is they got flair. Well, over simplified flair.
Here is a great video of David Heinemeier's talk from Paul Graham's Startup School. It is great food for thought for anyone thinking of starting the next great web company. I particularly love David's concept that there just aren't enough people trying to make nice little Italian restaurants on the web. It's a clever analogy. It's also nice that David's humor translates a little better in video than it does in print.
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