Thursday, September 11, 2008

Yammer - Twitter Ripoff? So what?

Some tech writers out there are complaining today because Yammer won the TechCrunch50 and, in their minds, is a blatant ripoff of Twitter. ...Yeah, and? Yammer is a useful and cool product. I do not side with these folks. Okay, yeah, it looks a hell of a lot like Twitter. But, it was an internal tool first, so you can't really blame them for some resemblance. More importantly, are you guys really worried about Yammer stealing Twitter's pie? Twitter has enough problems to worry about with their massive consumer popularity. Trust me, Twitter's management is a hell of a lot more worried about keeping their service up than they are about tackling the enterprise.

Yammer/Geni did a great job adapting the micro-blogging idea to the enterprise. Let them bask in their success. As a guy who has used enterprise wikis before, this is a needed solution - far too many existing tools are just too heavy and cumbersome. I hope Benioff buys this thing for a ton.

No comments: